More than a luxury brand, Loro Piana is a declaration of passion for craftsmanship, an obsession with details, and a devotion to the purest and most authentic materials. The global elite has trusted its legacy for generations, not only for its impeccable seal of quality but because each piece is a narrative of elegance, a reflection of good taste, and a symbol of unmatched status.

Wearing Loro Piana is recognizing that the true essence of luxury lies in good taste and goes beyond fleeting trends. Each item designed and crafted by the brand is a promise of durability, as the materials used in its making are of the highest quality.

As is often the case with luxury brands, their designs are timeless, making each purchase a long-term investment that, with proper care and storage, can transcend the years.

In this article, we will share those pieces that are essential in your wardrobe during this upcoming winter season, but that will also be useful later on, in climates that warrant it or on occasions when you want to feel comfort, coziness, and luxurious fabric against your skin, because that's what Loro Piana is all about: Comfort, elegance, quality, and style anytime, anywhere.

Ready to embark on a winter styling journey? Join us in this unique experience and let each garment tell you its story and seduce you with its quality.

1. Italian hyper-luxury brand
2. Women’s winter essentials
3. Men’s winter essentials
4. How to care for your Loro Piana pieces?

Italian hyper-luxury brand

This prestigious Italian brand has its roots in Trivero, a town in the Biella region of Italy, and its beginnings date back to the early 19th century, specifically to the year 1812 when the Loro Piana family began trading wool. Humble beginnings for a brand that today is one of the most luxurious and exclusive.

It wasn't until 1924 that the business was formalized under the name Fratelli Lora e Compagnia, the spinning mill founded by Pietro Loro Piana, responsible for producing premium-quality wools and marketing them.

Over the decades, and always under the umbrella of the family tradition, the brand evolved not only in terms of its core business but also in its global reach. While wool was the initial cornerstone on which the brand was built, over time it diversified, adding the finest textiles to its portfolio, such as cashmere and vicuña, always maintaining an unmatched standard of excellence.

It is noteworthy that Loro Piana has been involved in the conservation of natural and wild spaces dedicated to the breeding of the species that produce its precious raw materials. While this could be seen as an action aimed solely at its interests and business, the positive environmental impact of these practices is undeniable.

Now that you know the origins and evolution of the brand, you will enjoy a selection of the best pieces for the upcoming winter, which you can acquire through us at The Personal Shopper Agency. Enjoy!

Women’s winter essentials

Icery Short Jacket

It's a 100% cashmere jacket in all its parts, treated to be waterproof and wind-resistant. It features a plush fox fur collar, a zipper, and buttons to keep you extra covered when temperatures drop. It can be worn in the mountains, snow, or on a rainy day in the city.

Erdenet Turtleneck

This high-neck sweater is made from a blend of cashmere and mohair fibers, which come from Angora goat hair. The intertwined patterns and details show a lot of movement and originality. Its warm color allows you to pair it with any outfit, whether it's classic and formal, sporty, or purely wintery.

Napier Scarf

Designed for the coldest days of the year, this scarf with three-dimensional patterns is made from Coarsehair cashmere yarn from young goats, making it extremely fluffy and robust. You can combine it with matching gloves and a hat.

Week-End Walk Sneakers

These athletic shoes combine an impressive design with classic and highly versatile colors. They are made of polyamide, calf leather lining, and ultra-light rubber soles, ideal for comfortable walking as they evenly distribute body weight across the soles of your feet.

Napier Beanie

Made entirely from baby cashmere, this cold-weather beanie is simple, minimalist, and versatile, pairing well with almost any outfit you choose to wear. You can complement it with matching or contrasting gloves and a scarf, looking elegant while protecting yourself from the coldest temperatures.

Men’s winter essentials

Trail Hiker Hiking Boots

These comfortable boots showcase Loro Piana's signature delicate and elegant aesthetic, yet they incorporate cutting-edge technology in their construction. They are made from 76% polyamide, 24% cotton, with details in 100% calf leather, and a lining of 75% polyamide and 25% elastane. The soles are 100% white rubber. They feature a high braided design that protects the ankles and provides excellent foot support, which is crucial during cold seasons.

Tahuara Coat

This piece is impeccably crafted with clean, straight lines and extends to the knee, ensuring excellent protection against the cold and rain. The cashmere used is treated with Rain System technology.

Glyde Crew Neck

This piece is crafted with mohair and cashmere yarns, has a perfectly rounded neckline, and features a textured English-style weave that gives it a sporty flair. However, it can elevate any casual or even elegant look, making it look highly sophisticated when this piece takes the spotlight.

Maremma Sunglasses

These are circular sunglasses equipped with N.P.E.L.P. lenses, globally recognized as the most sophisticated optical glass polarized lenses in the world, ensuring complete eye protection. With a lightweight and adaptable design, both the temples and the front are made of acetate. They are perfect for urban life as well as travel adventures.

Dalby Jacket

Ideal for winter, this field jacket, made from young lamb leather, surprises us with three sides of the same coin. One side has a delicate texture, while its looped fur lining provides warmth on the coldest days of the year. The combination results in a piece that not only exudes elegance but is also highly functional.

How to care for your Loro Piana pieces?

Properly caring for delicate Loro Piana fabrics like cashmere, vicuña wool, and mohair is essential to maintain their softness, sheen, and longevity. Here are some useful tips to keep your pieces in perfect condition for a long time:

• Handwashing: Although some garments allow machine washing, the safest way to wash these delicate materials is by hand, using cold water and a mild detergent. Avoid twisting the garment to wring it out; instead, gently press to remove excess water.
• Air drying: Never use a dryer. Instead, lay the garment flat on a clean, dry towel on a flat surface, away from direct sunlight or heat sources.
• Careful storage: Store cashmere, vicuña wool, and mohair garments in a cool, dry place. Avoid hanging them, as this can distort their shape. Instead, fold them and store them in drawers or breathable cotton bags. Consider using lavender or cedar bags to repel moths.
• Avoid excessive ironing: If you need to remove wrinkles, use a steam iron on the lowest setting and place a clean cloth between the iron and the garment.
• Repair with care: If you discover small holes or tears, seek out a specialized professional for repairs. The delicate fibers of these garments deserve expert care to ensure that repairs are nearly invisible and do not compromise the fabric's integrity.

As winter approaches, the prestige and warmth that Loro Piana brings to the world of luxury fashion are undeniable. Each piece, meticulously designed and crafted with the most exquisite fibers, not only guarantees unparalleled warmth but is also a symbol of elegance and status.

If you seek to experience the exclusivity that only Loro Piana can offer and want to ensure you acquire the most coveted pieces from their winter collection, look no further. Contact The Personal Shopper Agency. Our team of personal shoppers is ready to guide you in acquiring the pieces you love and will keep you comfortable this winter.